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Clown Shoes Hoppy Feet

Hoppy Feet Black IPA is Clown Shoes Beer’s flagship product. The illustration sets the tone for the brand, relaxed, silly, enjoying life, and loving good beer. The original label was designed by...

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Clown Shoes Clementine

The Clementine White Ale is my favorite Clown Shoes beer and my favorite Clown Shoes label. Clementine is a summer drink, sunny, bright, with a strong citrus infusion. The label illustration references...

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Clown Shoes Brown Angel

I still remember the creative brief for Brown Angel. “Sexy, hip-hop, in your face, with wings, a thong, and Clown Shoes. But make it elegant…” That, my friends, is a design challenge! The result is...

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Clown Shoes Eagle Claw Fist

The Clown Shoes Eagle Claw Fist has one of the best sidebar stories, “At Clown Shoes we do Kung Fu, junior high playground style. One morning a move was busted and an ale was born…” As a girl with two...

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Clown Shoes Tramp Stamp

The Clown Shoes Tramp Stamp illustration had to be sexy and flirty, without being trashy. The graffiti backdrop and the sassy pose suggests our model knows that you’re checking her out, and she’s just...

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Fake It ’til You Make It

Very, very few of us spring fully-formed like Athena from the head of Zeus. And very, very few of us are graphic design prodigies. Those who are often hire people like me to do the practical and boring...

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Greasing the Wheels

Clown Shoes Lubrication American Black Ale Presenting my latest label for Clown Shoes Beer, Lubrication American Black Ale. The launch party is tonight at Foundry on Elm in Davis Square, Somerville....

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Better to be Busy

It’s been radio-silence from me since last week, and I apologize. I’ve been running about handling off-line responsibilities and there has been little time to blog. But I’ve been taking notes and...

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Look Ma, I’m Famous!

A collection of craft beer labels featuring beards, sideburns and moustaches. It’s not the Society of Illustrators Annual, but it is a book of illustrations, and I am in it, Craft Beerds: A...

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